<h1>商业分析是什么？</h1> <p>&nbsp;</p> <p>商业分析（Business Analysis）是通过数据、技术和业务知识的结合，帮助企业识别问题、优化决策并实现目标的过程。其核心是将数据转化为 actionable insights（可执行的见解），从而提升效率、降低成本或发现新机会。</p> <p>&nbsp;</p> <p><img src="https://info.compassedu.hk/sucai/cover/1744084347093/1744084347093.png" /></p> <p>&nbsp;</p> <h1>商业分析就业方向有哪些？</h1> <p>&nbsp;</p> <p>商业分析的就业方向非常广泛，几乎覆盖所有行业，尤其是在数据驱动决策的现代企业中需求旺盛。以下是主要的就业方向及相关岗位、技能要求和行业分布：</p> <p>&nbsp;</p> <h2>企业内部的商业分析岗</h2> <p>&nbsp;</p> <p><strong>商业分析师（Business Analyst）</strong></p> <p>&nbsp;</p> <p>职责：优化业务流程、分析市场趋势、支持战略决策（如定价、产品线扩展）。</p> <p>&nbsp;</p> <p>行业：零售、金融、快消、制造业等。</p> <p>&nbsp;</p> <p>技能：SQL、Excel、Power BI/Tableau、业务建模（如ROI分析）。</p> <p>&nbsp;</p> <p><strong>数据分析师（Data Analyst）</strong></p> <p>&nbsp;</p> <p>职责：处理销售、用户行为等数据，生成可视化报告。</p> <p>&nbsp;</p> <p>行业：互联网、电商、医疗、物流。</p> <p>&nbsp;</p> <p>技能：Python/R、统计知识、数据清洗、Dashboard制作。</p> <p>&nbsp;</p> <p><strong>战略分析师（Strategy Analyst）</strong></p> <p>&nbsp;</p> <p>职责：支持高管制定长期战略（如市场进入、并购分析）。</p> <p>&nbsp;</p> <p>行业：咨询公司、大型集团、科技企业。</p> <p>&nbsp;</p> <p>技能：行业研究、竞品分析、财务建模（DCF）。</p> <p>&nbsp;</p> <h2>咨询与专业服务</h2> <p>&nbsp;</p> <p><strong>管理咨询顾问（Management Consultant）</strong></p> <p>&nbsp;</p> <p>职责：为企业提供运营优化、市场增长等解决方案。</p> <p>&nbsp;</p> <p>公司举例：麦肯锡、BCG、埃森哲。</p> <p>&nbsp;</p> <p>技能：结构化思维、PPT表达、客户沟通。</p> <p>&nbsp;</p> <p><strong>IT商业分析师（IT Business Analyst）</strong></p> <p>&nbsp;</p> <p>职责：桥梁角色，将业务需求转化为技术方案（如ERP系统实施）。</p> <p>&nbsp;</p> <p>行业：科技公司、数字化转型服务商。</p> <p>&nbsp;</p> <p>技能：UML流程图、敏捷开发（Scrum）、基础编程知识。</p> <p>&nbsp;</p> <h2>金融与投资领域</h2> <p>&nbsp;</p> <p><strong>金融分析师（Financial Analyst）</strong></p> <p>&nbsp;</p> <p>职责：财务预测、投资分析、风险评估。</p> <p>&nbsp;</p> <p>行业：投行、私募基金、企业财务部。</p> <p>&nbsp;</p> <p>技能：财务建模（三张表）、Valuation、Bloomberg终端。</p> <p>&nbsp;</p> <p><strong>风险分析师（Risk Analyst）</strong></p> <p>&nbsp;</p> <p>职责：量化信用风险、市场风险（如银行风控部门）。</p> <p>&nbsp;</p> <p>技能：SAS、R、蒙特卡洛模拟。</p> <p>&nbsp;</p> <h2>科技与互联网行业</h2> <p>&nbsp;</p> <p><strong>产品分析师（Product Analyst）</strong></p> <p>&nbsp;</p> <p>职责：分析用户行为，优化产品功能（如APP留存率提升）。</p> <p>&nbsp;</p> <p>技能：A/B测试、漏斗分析、SQL+Python。</p> <p>&nbsp;</p> <p><strong>运营分析师（Operations Analyst）</strong></p> <p>&nbsp;</p> <p>职责：优化供应链、库存管理或客服效率。</p> <p>&nbsp;</p> <p>案例：亚马逊的物流路线分析。</p> <p>&nbsp;</p> <p><strong>数字化营销分析师（Marketing Analyst）</strong></p> <p>&nbsp;</p> <p>职责：评估广告投放ROI、用户分群精准营销。</p> <p>&nbsp;</p> <p><img src="https://info.compassedu.hk/sucai/cover/1744083909776/1744083909776.png" /></p> <p>&nbsp;</p> <p><img src="https://info.compassedu.hk/sucai/cover/1744083921643/1744083921643.png" /></p> <p>&nbsp;</p> <p><img src="https://info.compassedu.hk/sucai/cover/1744083931982/1744083931982.png" /></p> <p>&nbsp;</p> <p><img src="https://info.compassedu.hk/sucai/cover/1744083939675/1744083939675.png" /></p> <p>&nbsp;</p> <h1>香港的商业分析有哪些？</h1> <p>&nbsp;</p> <p><a id="item_1744083963157" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="https://www.compassedu.hk/majr_53624" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港大学商业分析理学硕士&quot;,&quot;res_id&quot;:53624,&quot;id_univ&quot;:47,&quot;univ_ename&quot;:&quot;The University of Hong Kong&quot;,&quot;univ_name&quot;:&quot;香港大学&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/47.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;https://www.compassedu.hk/majr_53624&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/47.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港大学商业分析理学硕士</span> <span class="sub">The University of Hong Kong</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p><a id="item_1744083976581" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="https://www.compassedu.hk/majr_5076" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港中文大学商业分析理学硕士&quot;,&quot;res_id&quot;:5076,&quot;id_univ&quot;:41,&quot;univ_ename&quot;:&quot;The Chinese University of Hong Kong&quot;,&quot;univ_name&quot;:&quot;香港中文大学&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/41.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;https://www.compassedu.hk/majr_5076&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/41.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港中文大学商业分析理学硕士</span> <span class="sub">The Chinese University of Hong Kong</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p><a id="item_1744083992657" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="https://www.compassedu.hk/majr_53622" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港科技大学商业分析理学硕士&quot;,&quot;res_id&quot;:53622,&quot;id_univ&quot;:42,&quot;univ_ename&quot;:&quot;The Hong Kong University of Science and Technology&quot;,&quot;univ_name&quot;:&quot;香港科技大学&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/42.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;https://www.compassedu.hk/majr_53622&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/42.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港科技大学商业分析理学硕士</span> <span class="sub">The Hong Kong University of Science and Technology</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p><a id="item_1744084175878" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="https://www.compassedu.hk/majr_62251" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港理工大学商业分析理学硕士&quot;,&quot;res_id&quot;:62251,&quot;id_univ&quot;:44,&quot;univ_ename&quot;:&quot;The Hong Kong Polytechnic University&quot;,&quot;univ_name&quot;:&quot;香港理工大学&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/44.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;https://www.compassedu.hk/majr_62251&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/44.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港理工大学商业分析理学硕士</span> <span class="sub">The Hong Kong Polytechnic University</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p>&nbsp;</p> <p><a id="item_1744084195823" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="https://www.compassedu.hk/majr_72318" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港理工大学环球商业与决策分析理学硕士&quot;,&quot;res_id&quot;:72318,&quot;id_univ&quot;:44,&quot;univ_ename&quot;:&quot;The Hong Kong Polytechnic University&quot;,&quot;univ_name&quot;:&quot;香港理工大学&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/44.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;https://www.compassedu.hk/majr_72318&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/44.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港理工大学环球商业与决策分析理学硕士</span> <span class="sub">The Hong Kong Polytechnic University</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p>&nbsp;</p> <p><a id="item_1744084214045" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="https://www.compassedu.hk/majr_76114" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港城市大学商业人工智能理学硕士&quot;,&quot;res_id&quot;:76114,&quot;id_univ&quot;:43,&quot;univ_ename&quot;:&quot;City University of Hong Kong&quot;,&quot;univ_name&quot;:&quot;香港城市大学&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/43.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;https://www.compassedu.hk/majr_76114&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/43.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港城市大学商业人工智能理学硕士</span> <span class="sub">City University of Hong Kong</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p>&nbsp;</p> <p><a id="item_1744084290367" class="znz-autocompleter-item znz-autocompleter-major type-1" contenteditable="false" href="https://www.compassedu.hk/majr_62407" target="_blank" rel="noopener" data-item-data="{&quot;cname&quot;:&quot;香港城市大学商业及数据分析理学硕士&quot;,&quot;res_id&quot;:62407,&quot;id_univ&quot;:43,&quot;univ_ename&quot;:&quot;City University of Hong Kong&quot;,&quot;univ_name&quot;:&quot;香港城市大学&quot;,&quot;imageurl&quot;:&quot;https://logo.compassedu.hk/43.png?imageView2/0/q/62|imageslim&quot;,&quot;url&quot;:&quot;https://www.compassedu.hk/majr_62407&quot;}" data-item-type="2"><span class="znz-autocompleter-content"> <span class="slot-left"><img src="https://logo.compassedu.hk/43.png?imageView2/0/q/62|imageslim" data-role="div" /></span> <span class="slot-right-box"> <span class="slot-right"> <span class="title">香港城市大学商业及数据分析理学硕士</span> <span class="sub">City University of Hong Kong</span> </span> <img class="icon-jiantou" src="https://info.compassedu.hk/mobile/univresult/univ_circle_jiantou.png" data-role="div" /> </span> </span><span class="znz-autocompleter-operate"> <span class="link-operate"> <span class="toggle"> &nbsp; </span> </span> <span class="card-operate active"> <span class="edit"> &nbsp; </span> <span class="content"> &nbsp; </span> </span> </span></a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>香港大学</strong>的商业分析算是港三中最友好的，接受跨专业申请，文社科都可以录取，前提是你得有相关量化的竞赛和实习经历。同样的会偏好量化背景的学生。</p> <p>&nbsp;</p> <p>项目体量还算大的，录取规模350-400左右，class size约为80-90人；入学后可自由选择小方向，AI方向偏技术，咨询方向偏管理，没有那么硬核，小方向只会显示在成绩单，不会显示在毕业证上；没有提交推荐信依旧可以被学校审理，但学校会等推荐信齐全才会最终出录取结果；无雅思也可先提交申请，学校会发conditional offer；推荐信可代替实习证明；项目本身不需要面试，奖学金面试邀请会在8月底发出，9.10出结果，其他录取结果9.30出。</p> <p>&nbsp;</p> <p><strong>香港中文</strong>的商业分析就不是很好去跨申请，基本上以录取量化背景为主，cs，ds，信管，数统等等。招生体量也会相对少很多，150-200人左右。</p> <p>&nbsp;</p> <p>课程偏向business decision making，设计业务分析模型，利用business model做决策、预测。</p> <p>&nbsp;</p> <p>项目培养的是data business person，而不是data scientist。BA没有涉及太多的编程，Database的编程也比较简单，Data mining可以选用的开源工具比较多，weka + gretl够用了，你要是乐意可以自己学R。如果你实在想编想技术想big data，BA是商学院唯一可以选engineering课的系，不过最多选两门。IE的social media analytics需要python；CS的big data technology and application编程要求比较高；CS的Data Mining技术基础不过硬者意志不坚强者慎选；Finance偏quant的课，需要VBA,R和C++。</p> <p>&nbsp;</p> <p><strong>香港科技大学</strong>的商科项目也算是难度最大的，主要原因是招生体量比较小，港科的商分就很看重院校背景。偏好信息系统、运营管理、统计学等相关专业背景。对多元背景的申请者非常友好。申请不强制要求G，但建议申请者带上高分G（GMAT 650+（新版）， GRE 320+）提高申请竞争力。项目有面试，对申请者的面试表现很看重。</p> <p>&nbsp;</p> <p><strong>香港理工</strong>的商业分析并不好录取，优先录取工作经验的学生，对于应届生不友好，近两年录取的也不多。</p> <p>&nbsp;</p> <p><strong>香港城市</strong>的两个商业分析专业难度不是很高 ，对于跨申请也友好不限制专业背景，也有不少双非录取。</p> <p>&nbsp;</p> <p>对于港校的商分感兴趣的同学，可以与我咨询～</p> <div class="qrcode-content-wrapper" contenteditable="false"> <div style="position: absolute; 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