“这专业听着就水？”错，这是最好就业的专业！-指南者留学

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“这专业听着就水？”错，这是最好就业的专业！

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指南者留学姚皓天 2024年11月16日阅读量：2529

#顾问解析 #商科

<p><span style="font-variant-caps: normal;">“老师，市场营销，我们是绝对不学的。”</span></p> <div style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000;" data-page-id="H0YpdAxCdoPJNMxajHvcCp82n5b" data-lark-html-role="root" data-docx-has-block-data="true"> <div class="ace-line ace-line old-record-id-DiltdUFdPoKJeJxn3UgcjTGgnmq"> </div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd">“老师，这个专业出来是不是只能做销售？”</div> <div class="ace-line ace-line old-record-id-EFd1dyO2Yo9xemxCl98c4gBunSd"> </div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc">十几年前，互联网还不是大学生的第一选项，快消才是国内名校毕业生和海归最热的就业皇冠，4A、宝洁、联合利华、可口可乐、欧莱雅、雀巢、朝日、达能，是大家挤破了脑袋想进去的公司。</div> <div class="ace-line ace-line old-record-id-XAMYdUp4Io3GWRxOLtlcwrV4nVc"> </div> <div class="ace-line ace-line old-record-id-Bsq2dFoDFopCT3x6Xygc2z7SnGe">而现在，mkt却被大家说为“学了这个等于没学”、“毕业就做销售”、“学了没用，不如不学”、“做市场厉害的没有学市场的”。</div> <div class="ace-line ace-line old-record-id-Z646dY7J3oHOK2xhrTAczxmqnOd"> </div> <div class="ace-line ace-line old-record-id-Z646dY7J3oHOK2xhrTAczxmqnOd"><img src="https://info.compassedu.hk/sucai/content/1731851877764/1731851877764.png" /></div> <div class="ace-line ace-line old-record-id-S8OxdPXEgoeakbxkwKscqFrHn1b"> </div> <div class="ace-line ace-line old-record-id-ZGXCdq4KRoratuxkeyvcqOcdnxa">我本人看到这些说法的时候，我的第一反应就是，一群不懂行的人在哗众取宠。因为如果你仔细观察就会发现，发出这种言论的，90%以上都是教育博主、留学顾问、职业生涯规划师。至于为什么他们这么说，我们不去深入探究。</div> <div class="ace-line ace-line old-record-id-I2DpdwaJ3omUvAxqrp4cmKOIn8e"> </div> <div class="ace-line ace-line old-record-id-VCeWdkAO4owCscxZBOHcGchdnfb">但是，我想Diss一下这群人：到底有没有学过或者从事过市场营销？在互联网发布这些言论之前到底有没有了解过这个专业？如果以上最基本的都没有，凭何表述个人观点或立场？凭何对读者负责？Anyway，我只是觉得如果你是打算考虑这个市场营销的学生更应该关注的是一些深层次的问题。</div> <div class="ace-line ace-line old-record-id-USk4dQWwsoAXQSxNirecVntunMg"> </div> <div class="ace-line ace-line old-record-id-ICtOdB5UCoK2dLxmweGc6kignne">怎么判断自己适不适合/要不要从事mkt？</div> <div class="ace-line ace-line old-record-id-M7vgdQx49o9J1pxHxp8cNit1nmc"> </div> <div class="ace-line ace-line old-record-id-XZltd6nXSoh93ZxABflc6bzIn8d">不同专业背景的同学，如何在市场部门找到适合的方向？</div> <div class="ace-line ace-line old-record-id-I8BAdmCnqopdgOxHWGvcvdX4ntd"> </div> <div class="ace-line ace-line old-record-id-N7D7dYyZ1oSpQxxDRqwcOC0bntf">跨专业申请mkt，如何提升背景，包装自我？</div> <div class="ace-line ace-line old-record-id-XXfSd1fHTosDjjxlUPJcCVwjn5f"> </div> <div class="ace-line ace-line old-record-id-RSA5dCJQZoyxn8xpL77cqNPBnTb"><span style="color: #1890ff;">如果你考虑mkt相关专业，那首先第一点，你需要先了解自己适合不适合。</span>我认为大部分人并不把苦读当成生活的目标，更何况，大部分的苦读并没有好结果，如果自己不擅长数学、编程，硬要往商业分析、金融工程、金融数学里面挤，那注定成为热门专业的炮灰和分母。更不用提，侥幸挤进去了，因为不敢放弃苦读的沉没成本，从事自己厌恶的工作，只能不断“异化”，折磨自己，厌恶自己。人应该是发挥自己的长处，而不是把大量的时间花在弥补自己的短处上。因为哪怕你花了非常多时间，你注定也不可能达到，某些在这方面天生就是长处的人。</div> <div class="ace-line ace-line old-record-id-Y6YadJnz5oveI8xfFWScbyAwnpf"> </div> <div class="ace-line ace-line old-record-id-FRrhdxkJeo7ht3xcs0LcR2CknAh"><strong>那到底什么样的人会适合mkt专业呢？</strong></div> <div class="ace-line ace-line old-record-id-BY3ZdInu7oQ7QQxumpscEwVznEd"> </div> <div class="ace-line ace-line old-record-id-X5NWdtmh6o0yXCxYQyyc22vbnGc"><span style="color: #262626;">1.不一定学习好，但经常被人说“脑子活”</span></div> <div class="ace-line ace-line old-record-id-XqkndDCkqoLWoLxYmpsc6q8Fnsc"><span style="color: #262626;">2.表达能力强，口头+书面</span></div> <div class="ace-line ace-line old-record-id-DsvsdavAHogDSMxP6iDcmNYGn9g"> </div> <div class="ace-line ace-line old-record-id-F4JXdztsnoOUHrx7ismcxZvunhg">营销需要时刻应对现实层出不穷的不确定性，需要不停地想创意出方案优化项目，脑子不得停歇是营销人的职业诅咒。此外，分析洞察能力也体现在“脑子活"这里。至于营销的技术层，在数字化时代，基础的商科数学公式算法策略专业的英文术语，也要求你具备快速的学习应变能力。</div> <div class="ace-line ace-line old-record-id-JaIzdtzVvoWcOBxkzEicIJkAnnb"> </div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc">在营销岗里，有相当多的是文字工作。说白了，是写方案、写策略、写文案、做分析写报告的工作内容，所以，书面表达能力强，逻辑清晰也是非常适合营销工作。</div> <div class="ace-line ace-line old-record-id-Pu6vdmuFdoCVFCxdNA6clTjMnOc"> </div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd">就人的基本素养来讲，具备上面两条的人90%都适合入营销这行。</div> <div class="ace-line ace-line old-record-id-OonddX5txoRpdvxvJcVcphHRngd"> </div> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh"><strong>四个加分项：</strong></div> <div class="ace-line ace-line old-record-id-HfTbdNTUPohty8xCGeqcKms4nrh"> </div> <div class="ace-line ace-line old-record-id-D5MJdPk4WotW9YxL6oxcqErrnCP"><span style="color: #262626;">1.擅长处理人际关系，调动资源</span></div> <div class="ace-line ace-line old-record-id-FE4Nd5jh2o2mP6xj9ppciwAjncg"><span style="color: #262626;">2.对新鲜事物敏感，可以充分感知当下的热点</span></div> <div class="ace-line ace-line old-record-id-LncfdYvoEoAwAOxsviecpdKznIh"><span style="color: #262626;">3.喜欢创意性工作</span></div> <div class="ace-line ace-line old-record-id-K5RTdhmn5oT3ZixNIxxcNqJLnmf"><span style="color: #262626;">4.目标感强，对数字达成有强烈的自驱力</span></div> <div class="ace-line ace-line old-record-id-ZRNkd4QmKolgDIxhMQRcRF0UnLd"> </div> <div class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag"><strong>那我们说完什么样的人适合mkt的岗位，接下来我们就看看mkt的就业有哪些？</strong></div> <div class="ace-line ace-line old-record-id-MDzHdaLWSoKKqSxf9Tqc18monag"> </div> <div class="ace-line ace-line old-record-id-HiKSdjYdwoJ4bixDSKEcpfJ6nzh"><span style="color: #262626;">首先，mkt就业岗位可以说是非常非常多的，大致我把它分成品牌类和增长类。</span>品牌类，顾名思义是以品牌形象为主，岗位重创意、和消费者产生共鸣，增长类岗位就是需要帮企业在当下拿到实实在在的增长。</div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc"> </div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc"><strong>品牌类主要岗位: pr、营销/策划、文案、策略/战略、市场研究等。</strong></div> <div class="ace-line ace-line old-record-id-V3VbdEi7ioRTCmxhd2JcCXpwnUc"> </div> <div class="image-uploaded gallery old-record-id-U7GjdOWhyoLaOpxKrkdcB2e6nDf" style="text-align: center;" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"0ff4f600-4832-454e-ba33-fdda3ea090ab","height":566,"width":657,"currHeight":566,"currWidth":657,"natrualHeight":566,"natrualWidth":657,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FIANZbxw9qogSuLx8s1IcuaoWnkE%2F%3Fpreview_type%3D16","file_token":"IANZbxw9qogSuLx8s1IcuaoWnkE","image_type":"image/png","size":101395,"comments":[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852020110/1731852020110.png" width="802" height="691" /></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b" style="text-align: center;"><span style="color: #a0a0a0;">营销不是关于你卖什么产品，是关于你讲什么故事</span></div> <div class="ace-line ace-line old-record-id-GN4kdnexkoR4xixzgkicuQ3yn3b"> </div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc"><strong>增长类主要岗位:投放、渠道、活动、文案、新媒体、策略运营、数据运营、数字化营销。</strong></div> <div class="ace-line ace-line old-record-id-OhCkdsJZLoUOGWxiE39cE0ilnXc"> </div> <div class="image-uploaded gallery old-record-id-Xh1wdcLRmoH4cSxmOHPcIIcTnrd" style="text-align: center;" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"eb0d39c3-7092-4944-9bc6-1e7399247325","height":822,"width":886,"currHeight":822,"currWidth":886,"natrualHeight":822,"natrualWidth":886,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FZwxBbmqdVoFeTKxoPjJc7lnon3b%2F%3Fpreview_type%3D16","file_token":"ZwxBbmqdVoFeTKxoPjJc7lnon3b","image_type":"image/png","size":160598,"comments":[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852096722/1731852096722.png" /></div> <div class="ace-line ace-line old-record-id-XF9adXyBtoaYeDxBldicV8uNn6e" style="text-align: center;"><span style="color: #a0a0a0;">稀缺性推动需求</span></div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc"> </div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc">关于mkt就业的行业，其实各行各业都需要市场/营销，但市场/营销部门在不同公司的岗位和定义不会完全相同，薪资的差异也是不小的，<span style="color: #1890ff;">这几年主要集中在广告行业，快消行业，互联网行业，咨询行业</span>。</div> <div class="ace-line ace-line old-record-id-LrYed8Km7oib1KxNfyAcnI82nEc"> </div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog">广告行业以4A广告公司为代表，如奥美、华扬联众等，2B业务，为品牌提供营销全案，另外PR-爱德曼，市场调研公司 (尼尔森、盖洛普)。</div> <div class="ace-line ace-line old-record-id-FO7GdPFqEoFD7OxfBEvchhRQnog"> </div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg">快消行业是以雀巢、欧莱雅、宝洁、雅诗兰黛等为代表。</div> <div class="ace-line ace-line old-record-id-CMsvdTB5eoWaB4xE0ifcU39onwg"> </div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b">互联网行业以字节为例，BU众多，头条、抖音、西瓜、飞书等等，还有大量的探索性业务。</div> <div class="ace-line ace-line old-record-id-StwOdehAjoM4QvxVvWPcuQoPn8b"> </div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf">咨询行业，代表公司MBB、四大 (德勤、普华永道、毕马威、安永) 、埃森哲、IBM等咨询公司。</div> <div class="ace-line ace-line old-record-id-NRwDdXjHGo211VxT4Itcky86nFf"> </div> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb"><strong><span style="color: #262626;">简单总结一下这些岗位：</span></strong></div> <div class="ace-line ace-line old-record-id-G85fdBAkSoKdIIxdYkvcfdHbnKb"> </div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd">品牌类岗位:4A>快消>互联网核心业务线>科技</div> <div class="ace-line ace-line old-record-id-AlkrdmpxWozKUdxphyzcj194nxd"> </div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig">运营类岗位:快消/互联网核心业务>科技>4A</div> <div class="ace-line ace-line old-record-id-CMPZdv1eNoGmCPxUx7rc1joTnig"> </div> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg"><strong>然后有两条对想从事以上mkt的学生建议：</strong></div> <div class="ace-line ace-line old-record-id-DJhRdbusHoiECAxJL19cg4bInvg"> </div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc"><span style="color: #262626;">1.<span style="color: #1890ff;">英文好</span>，英语是非常重要的沟通语言，尤其是外企，留学生有较大的优势</span></div> <div class="ace-line ace-line old-record-id-LxX6dVtC4o5e1Gx3s8kc3Tp9nzc"><span style="color: #262626;"> </span></div> <div class="ace-line ace-line old-record-id-WONedIKDToU9P7xfoQgc3pRHnml"><span style="color: #262626;">2.<span style="color: #1890ff;">多实习</span>，mkt行业现在的招人标准也是不断的水涨船高，所以各个公司也不是倾向于找小白，而且需要立刻可以干活的人。</span></div> <div class="ace-line ace-line old-record-id-ZLasdA87MoMaWixb7GWcijWXnze"> </div> <div class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe">那我们说了那么多关于什么样的人适合mkt专业，如果你对此心动，想申请mkt专业，<strong>应该如何准备呢？</strong></div> <div class="ace-line ace-line old-record-id-FUODdJ1ZeoLRghxEXUscJOK1nKe"> </div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg">那我们应该了解，关于MKT硕士招生的<strong>三大衡量标准</strong>：</div> <div class="ace-line ace-line old-record-id-IRfGduZaYoRpZ8xuf8FcuhsynOg"> </div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe">硬背景：本科院校GPA、本科专业、语言成绩、GMAT/GRE</div> <div class="ace-line ace-line old-record-id-GN1hdBOxqomm90xKpLscS7vEnTe"> </div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc">软背景：实习、科研、项目、多样性/个性化</div> <div class="ace-line ace-line old-record-id-KS38dSyAkoPTwjxXubEcAKlinSc"> </div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc">文书材料：PS、CV、Essay以及面试</div> <div class="ace-line ace-line old-record-id-Ge1kdr6mwohRPyxx6hvcgl7QnTc"> </div> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf">额外的补充几点。关于标化考试，IELTS、TOEFL都是可以的，语言成绩对于mkt来说，肯定是重要程度远高于理工科。关于GRE,GMAT，现在越来越多的学校已经不强制要求提交G了，包括今年香港中文大学也取消了强制gre的要求。但是对于普通学生来说，G也是为数不多的提分点，如果你的目前是冲刺顶级学校，g也是不必可少的。</div> <div class="ace-line ace-line old-record-id-EipfdyVqsoD1GTxCNIAcgqOinuf"> </div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc">除此之外，毫无疑问，mkt是非常喜欢有工作经验的专业，但是如果是你应届生，就需要非常重视你的实习经历。</div> <div class="ace-line ace-line old-record-id-QvWkdKxTGozIPFxcjMocChAjnSc"> </div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf">实习的正向滤网一定要注意:</div> <div class="ace-line ace-line old-record-id-VlbOdYXCFoZXpUxOFCMc2t5Cnbf"> </div> <div class="ace-line ace-line old-record-id-Cy2fdrkTsofzyGxns6Iczr6qnjb">1.专业相关性</div> <div class="ace-line ace-line old-record-id-IIFrdIe6VoKqMXxRpVecSjnBnWe">2.项目一致性</div> <div class="ace-line ace-line old-record-id-KIq4d1HJNo0Vqxx9vSjcRFA4nMb">3.参与程度</div> <div class="ace-line ace-line old-record-id-Wpkpdpf84oFiQGxKh51cRxjin8d"> </div> <div class="ace-line ace-line old-record-id-AbBtd04qroWaipxkfmXc0QvJn4g">最后的最后，我简单的推荐几个mkt的项目～大家可以简单的了解下～</div> <div class="ace-line ace-line old-record-id-EShbdcHfqoeXTexd1dDcKL4gnMe"> </div> <div class="ace-line ace-line old-record-id-NRBOd1IM5or7KxxOfDXcbUzznhf" style="text-align: left;"><a href="guide://major?id=54462"><span style="color: #262626;"><span style="color: #1890ff;">HKU MSc Marketing</span></span></a></div> <div class="image-uploaded gallery old-record-id-Xll7dbAMmo8wuxxwdqec4W8xn4g" style="text-align: center;" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"26079502-ca0a-459f-960e-83a59d5c8e40","height":553,"width":1280,"currHeight":553,"currWidth":1280,"natrualHeight":553,"natrualWidth":1280,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FCVuVb1HVxowR1lxPELRcvdO6ntf%2F%3Fpreview_type%3D16","file_token":"CVuVb1HVxowR1lxPELRcvdO6ntf","image_type":"image/gif","size":2836567,"comments":[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852176976/1731852176976.gif" /></div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe">香港大学商学院的市场营销理学硕士课程将传统的营销概念和策略与最新的数字分析相结合。该计划提供综合课程，结合了营销见解、分析工具和决策框架，学生将学习全球顶级公司以及香港、中国大陆和其他地区的当地公司的最佳实践。</div> <div class="ace-line ace-line old-record-id-BEBvdBCfOoHMSDxBkQlcRqoRnAe"> </div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8">重点是学习如何理解数据并将其转化为营销决策。大量现实世界的商业案例将用于说明营销概念和理论，学生将被要求在练习和项目中应用学到的理论和概念。学校拥有强大的教学人员，其中许多人是最新营销技术和数字文化趋势的领导者，学生将能够接触到高级商业从业人员，使他们能够深入了解现实世界的业务。</div> <div class="ace-line ace-line old-record-id-I1OMdYK3fot9HTxmts3cgw1fnu8"> </div> <div class="ace-line ace-line old-record-id-RDjddwiFPoo5QYxTyt4cHqn0nYb">学生总共需要完成十门课程。学生可以选择专注于其中一个流，即战略营销流和定量营销流，至少选修三门流。最多可以从学校提供的其他研究生课程中选修两门选修课。</div> <div class="ace-line ace-line old-record-id-VTDYdydWJoTBoMxHYDncVMKEnx6"> </div> <div class="ace-line ace-line old-record-id-RN05dBQ32oK0q0x8KSLcudWgnKb" style="text-align: left;"><a href="guide://major?id=62281"><span style="color: #262626;"><span style="color: #1890ff;">NUS Master of Science in Marketing Analytics and Insights </span></span></a></div> <div class="ace-line ace-line old-record-id-UAuUdGtYjoikGXxzGuOcu8XHnx4" style="text-align: left;"><img src="https://info.compassedu.hk/sucai/content/1731852231059/1731852231059.gif" /></div> <div class="ace-line ace-line old-record-id-WPD5dXYhEoC1ogxW9dncT7NBnvb">颠覆性技术创新给传统企业和现有企业带来了重大挑战，也创造了机遇。新加坡国立大学市场营销分析与洞察理学硕士项目紧跟技术发展的潮流，旨在为学生提供前沿的理论知识和实践训练，帮助学生掌握数据分析、需求预测、消费者行为剖析、产品概念创新、产品组合发展、定价促销决策及分销网络建立等方面的技能，以便在未来的商业实践中有更好的表现。</div> <div class="ace-line ace-line old-record-id-VEOQdfTVToZsHRxZxJFcgQlen7c"> </div> <div class="ace-line ace-line old-record-id-VP9ndc6MWoIrcRxNyXRceRcGnUh" style="text-align: left;"><a href="guide://major?id=72301"><span style="color: #262626;"><span style="color: #1890ff;">HKUST MSc Marketing</span></span></a></div> <div class="image-uploaded gallery old-record-id-Dc7xd6812om6nfxEPbDcWqOCnFd" style="text-align: center;" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"ef7e6939-26de-47c1-84b0-0ddceb46f297","height":679,"width":1280,"currHeight":679,"currWidth":1280,"natrualHeight":679,"natrualWidth":1280,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FJNJdbBIg4o3hiSxFWd5cI9NinJu%2F%3Fpreview_type%3D16","file_token":"JNJdbBIg4o3hiSxFWd5cI9NinJu","image_type":"image/gif","size":3482861,"comments":[]}]}"><img src="https://info.compassedu.hk/sucai/content/1731852267846/1731852267846.gif" /></div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc">香港科技大学市场营销理学硕士课程旨在培养具备在实体和数字市场设计和实施可持续营销策略所需的技能和专业知识的毕业生。香港科技大学市场营销理学硕士课程是一项为期一年的全日制项目课程项目，提供基础课程，使学生在当今雇主认为重要的领域获得专业知识，包括数据驱动营销、数字营销、品牌管理和人工智能。该项目最适合那些渴望快速发展成为领先的市场营销专业人士的学生，特别是通过加入跨国公司、中小型公司或非营利组织。</div> <div class="ace-line ace-line old-record-id-BjctdTOXRo3Fk6x7oLfcgl40nkc"> </div> <div class="ace-line ace-line old-record-id-PDncd2unjo7Zihx0mrFckhYJnGe">看了文章，如果你想进一步了解市场营销，对相关专业有兴趣，可以点击咨询，和我沟通～</div> </div> <p> </p> <div class="qrcode-content-wrapper" contenteditable="false"> <div style="position: absolute; top: 280px; left: 20px; z-index: 2;" contenteditable="false"> </div> <div style="position: absolute; top: 2253px; left: 20px; z-index: 2;" contenteditable="false"> </div> <div style="position: absolute; top: 3080px; left: 20px; z-index: 2;" contenteditable="false"> </div> <div style="position: absolute; top: 5118px; left: 20px; z-index: 2;" contenteditable="false"> </div> <div style="position: absolute; top: 5771px; left: 20px; z-index: 2;" contenteditable="false"> </div> <div style="position: absolute; top: 6321px; left: 20px; z-index: 2;" contenteditable="false"> </div> </div>

指南者留学上海公司金牌顾问，年度优秀顾问，金融学专业毕业，精通港/新/英/澳留学特点，擅长根据学生不同诉求，制定高度个性化的留学方案，全程跟踪，耐心负责。帮助学生拿到包含Cambridge，ic，ucl，NUS、HKU、NTU、CUHK等世界名校offer