<p><img src="https://info.compassedu.hk/sucai/content/1706149626076/1706149626076.jpg" width="808" height="61" /></p> <p><span class="p">很多同学在留学准备前期都经常很迷茫，<strong>对申请目标，甚至未来职业发展方向都拿不定主意，不知道要如何选择。</strong>想提前通过实习来进行全方位的了解，但无奈实习试错机会少，而通过项目实战，却是个高性价选择。</span></p> <p>&nbsp;</p> <p><span class="p">通过精心设计的项目，<strong>可以了解业界常规的作业模式</strong>，进行类似实践，这对发现职业兴趣、提升相关技能、积累实操经历都非常有益。</span></p> <p>&nbsp;</p> <p><span class="p"><strong>商业分析专业，以数理统计和机器学习为核心</strong>，以编程为手段的辅助商业决策，其主要应用领域包括市场营销、风险分析、客户分析、供应链分析、人力资源分析，web分析等等。</span></p> <p>&nbsp;</p> <p><span class="p">指南者的商业分析项目实战，<strong>就以数据分析方法为核心</strong>，领用热门项目实战，由指导老师带领学员，进行明确分析目标，获取分析数据，清洗和变换数据，描述统计分析和深入挖掘建模，<strong>切实体验商业分析的实际应用。</strong></span></p> <p>&nbsp;</p> <p><span class="p">我们一起来看看在<strong>《天猫国际商品销售特征研究》</strong>项目中，同学们都做了什么。</span></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span class="h1" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 20px; color: #000000;"><span style="color: #1dadff;">PROGRAM</span></span></strong></p> <p style="text-align: justify;">&nbsp;</p> <ul> <li style="text-align: justify;"><span class="p">过去三年，进口跨境电商保持着近20%年均增长率，是中国消费市场的重要增长引擎。根据天猫国际披露，2023年上半年，有超2000家海外品牌在平台上开出中国首店。这批来华的海外新品牌数量最多TOP5国家为：日本、美国、韩国、法国、澳大利亚。其中，海外品牌创业的TOP3品类为保健、美妆和个人护理，分别占比32%、20%和10%。</span></li> </ul> <p style="text-align: justify;"><span class="p">&nbsp;</span></p> <ul> <li style="text-align: justify;"><span class="p">本项目收集了天猫国际上美妆、护理、保健、箱包、数码等类别的商品数据，需要完成数据的清洗与变换，综合可视化与数据挖掘算法，解读天猫国际的销售特征及经营模式，研究其核心竞争力，并透视未来跨境电商市场消费趋势。</span></li> </ul> <p>&nbsp;</p> <p><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 20px;"><span style="color: #1dadff;">优秀学员报告展示</span></strong></p> <p>&nbsp;</p> <p><img style="width: 808px; height: 1142px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/info_imgUrl_php45q3Bq.jpg" width="808" height="1142" /></p> <p><img style="width: 808px; height: 1142px;" src="https://info.compassedu.hk/info_imgUrl_phpVWQbQ5.jpg" width="808" height="1142" /></p> <p>&nbsp;</p> <p><img style="width: 808px; height: 1142px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/info_imgUrl_phpMiBdBY.jpg" width="808" height="1142" /></p> <p>&nbsp;</p> <p><img style="width: 808px; height: 1142px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/info_imgUrl_phpKBoGef.jpg" width="808" height="1142" /></p> <p><img style="width: 808px; height: 1142px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/info_imgUrl_phpAjO99a.jpg" width="808" height="1142" /></p> <p style="text-align: justify;"><span class="p"><img style="width: 808px; height: 1142px;" src="https://info.compassedu.hk/info_imgUrl_phpUNIqgw.jpg" width="808" height="1142" /></span></p> <p style="text-align: justify;"><span class="p"><img style="width: 808px; height: 1142px;" src="https://info.compassedu.hk/info_imgUrl_phpoXqErA.jpg" width="808" height="1142" /></span></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><span class="p">C同学是一位美本Data Science专业大四的学生，他对自己的研究生申请方向有着明确的规划，即专攻商业分析方向的硕士。C同学有良好的python基础，因此能够较快对数据分析技能有全面且完善的掌握。他利用课余时间集中学习相关专业知识，以期为之后的申请做好充足的学术储备，延伸自己在BA方面的学习深度和广度。因此，C同学选择了商业数据分析实战项目来拓充自己对BA知识以及数据挖掘算法的认知和运用。该项目以用户规模庞大、消费激增的跨境电商平台天猫国际为研究对象，考虑其特有的经营模式，覆盖多品类商品的价格、销量、 消费者反馈等多元数据表现，是一个高含金量的研究课题。从最后呈现的项目报告，我们可以看到C同学对数据分析有了较好的知识与技能储备：</span></p> <p style="text-align: justify;">&nbsp;</p> <ul style="margin: 0px; padding: 0px 0px 0px 18px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; list-style-type: disc; counter-reset: count 0;"> <li style="text-align: justify;"><span class="p" style="color: #041c33;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px;">数据分析的思维框架非常清晰</strong>，明确目标-收集数据-数据清洗-描述性分析-数据挖掘建模；</span></li> </ul> <p style="text-align: justify;"><span class="p" style="color: #041c33;">&nbsp;</span></p> <ul style="margin: 0px; padding: 0px 0px 0px 18px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; list-style-type: disc; counter-reset: count 0;"> <li style="text-align: justify;"><span class="p" style="color: #041c33;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px;">熟练的使用Python语言的能力</strong>，整个项目的数据清洗到挖掘建模都是使用python完成的，包括numpy、pandas、matplotlib、seaborn、sklearn等重要库文件</span></li> </ul> <p style="text-align: justify;"><span class="p" style="color: #041c33;">&nbsp;</span></p> <ul style="margin: 0px; padding: 0px 0px 0px 18px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; list-style-type: disc; counter-reset: count 0;"> <li style="text-align: justify;"><span class="p" style="color: #041c33;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px;">掌握了常见的数据挖掘方法</strong>，C同学在项目中尝试了KMeans、逻辑回归、PCA、多元线性回归等不同的机器学习方法 ，最终筛选出符合分析主题的模型结果整理到项目报告中；</span></li> </ul> <p style="text-align: justify;"><span class="p" style="color: #041c33;">&nbsp;</span></p> <ul style="margin: 0px; padding: 0px 0px 0px 18px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; list-style-type: disc; counter-reset: count 0;"> <li style="text-align: justify;"><span class="p" style="color: #041c33;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px;">整篇报告具备浓厚的科研气息</strong>，排版清晰明了，内容充分完整，体现了W同学对整个商业数据分析流程的熟悉程度，有了真实的实战经历之后，后续文书写作的兴趣起源、科研经历、职业规划也会手到擒来。</span></li> </ul> <p>&nbsp;</p> <p><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #000000; font-size: 14px; white-space: normal; background-color: #ffffff;"><span class="h1" style="color: #1dadff;">&nbsp;<strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #1dadff; font-size: 14px; text-align: justify; white-space: normal; background-color: #ffffff;"><span class="h1" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 20px; color: #000000;"><span style="color: #1dadff;">项目背书</span></span></strong>&nbsp;</span></strong></p> <p>&nbsp;</p> <p><img style="width: 808px; height: 571px;" src="https://info.compassedu.hk/info_imgUrl_phpx227by.jpg" width="808" height="571" /></p> <p><img style="width: 808px; height: 571px;" src="https://info.compassedu.hk/info_imgUrl_phpYVfo5q.jpg" width="808" height="571" /></p> <p>&nbsp;</p> <p><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #1dadff; font-size: 14px; text-align: justify; white-space: normal; background-color: #ffffff;"><span class="h1" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 20px; color: #000000;"><span style="color: #1dadff;">学习过程</span></span></strong></p> <p>&nbsp;</p> <p><img style="width: 808px; height: 1585px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/info_imgUrl_phpwyqHuG.jpg" width="808" height="1585" /></p> <p><img style="width: 808px; height: 1591px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/info_imgUrl_phpukb5JC.jpg" width="808" height="1591" /></p> <p><img style="width: 808px; height: 1588px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/info_imgUrl_phpUOzHm2.jpg" width="808" height="1588" /></p> <p>&nbsp;</p> <p><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #1dadff; font-size: 14px; text-align: justify; white-space: normal; background-color: #ffffff;"><span class="h1" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 20px; color: #000000;"><span style="color: #1dadff;">报名信息</span></span></strong></p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;">▼</p> <p style="text-align: center;"><span class="p" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; color: #000000;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif;">1月31日开课</strong></span></p> <p style="text-align: center;"><span class="p" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; color: #000000;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif;">仅限1个名额</strong></span></p> <p style="text-align: center;"><span class="p" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; color: #000000;">文末扫码咨询</span></p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;"><span class="p" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; color: #000000;"><img style="width: 750px; height: 5947px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/sucai/content/1706150128437/1706150128437.jpg" width="750" height="5947" /></span></p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;"><span class="p" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; color: #000000;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif;">1月31日开课</strong></span><br style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif;" /><span class="p" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; color: #000000;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif;">仅限1个名额</strong></span></p> <p style="text-align: center;"><span class="p" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; color: #000000;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif;">扫码咨询，先到先得</strong></span></p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;"><span class="p" style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; color: #000000;"><strong style="margin: 0px; padding: 0px; font-feature-settings: 'tnum'; box-sizing: border-box; line-height: 1.75; font-family: 'Tahoma For Number', 'Chinese Quote', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><img style="width: 330px; height: 330px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/sucai/content/1706150167252/1706150167252.png" width="330" height="330" /></strong></span></p> <p><img src="https://info.compassedu.hk/sucai/content/1706149629631/1706149629631.jpg" width="808" height="187" /></p>