<p>指南者留学全国统一咨询热线：<a href="tel:4001831832" style="color:#1677ff; text-decoration:none;">400-183-1832</a>，全国各地区、各分公司联系方式均为此号码。</p><section style="font-size: 16px;" data-role="outer"> <section style="font-size: 14px; color: #000000; font-family: Optima-Regular, PingFangTC-light; line-height: 2; padding-left: 20px; padding-right: 20px; background-position: 0% 0%; background-repeat: repeat-y; background-size: 100%; background-attachment: scroll; background-image: url('https://editor-user.365editor.com/wechat/99/94/4992994/1681281658260204.png'); box-sizing: border-box; text-align: justify;"> <section style="box-sizing: border-box;"></section> <section style="box-sizing: border-box;"> <p style="margin: 0px 0px 20px; padding: 0px; box-sizing: border-box;">从市场营销学硕士项目(MSc Marketing)毕业的兰卡学子，<strong style="box-sizing: border-box;"><span style="font-size: 15px; background-color: #b5121b; color: #ffffff; box-sizing: border-box;">都去了哪些好去处？</span></strong></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">在各个细分领域和名企都有兰卡学子的身影。</p> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: center; color: #b5121b; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;" data-tools-id="29495"><strong style="box-sizing: border-box;">细分领域</strong></p> </section> <section style="text-align: center; box-sizing: border-box;"> <p style="margin: 0px 0px 20px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">广告与整合营销传播、数字营销</strong></p> <p style="margin: 0px 0px 20px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">内部营销及品牌管理</strong></p> <p style="margin: 0px 0px 20px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">市场调研及数字分析</strong></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">市场营销及管理咨询</strong></p> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: #b5121b; box-sizing: border-box;"><strong style="box-sizing: border-box;">校友分布著名企业</strong></span></p> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 664px; box-sizing: border-box; height: 243px; display: block; margin-left: auto; margin-right: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662847012.gif" width="664" height="243" data-ratio="0.36574074074074076" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662847012.gif" data-w="1080" /></section> </section> <section style="margin: 30px 0px 0px; text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; box-sizing: border-box;"> <section style="display: inline-block; vertical-align: top; width: 33%; align-self: flex-start; flex: 0 0 auto; box-sizing: border-box;"> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"></section> </section> </section> <section style="text-align: center; box-sizing: border-box;"> <p style="margin: 0px 0px 20px; padding: 0px; box-sizing: border-box;">如此优秀的兰卡市营学子</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">是<span style="color: #ffffff; background-color: #b5121b; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: #ffffff; font-size: 15px; box-sizing: border-box;">如何培养</span></strong></span>出来的呢？</p> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: center; font-size: 18px; color: #b5121b; box-sizing: border-box;"> <p style="margin: 0px 0px 20px; padding: 0px; box-sizing: border-box;"><span style="font-size: 20px; box-sizing: border-box;"><strong style="box-sizing: border-box;">超！多！实！践！</strong></span></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">的课程结构</strong></p> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="box-sizing: border-box;"> <p style="margin: 0px 0px 10px; padding: 0px; box-sizing: border-box;">除了专业的理论课程，大部分时间该项目都集中于与理论相结合的应用与实践,真正做到教会学生如何在真实工作场景成为出色的市营人。</p> <p style="margin: 0px 0px 10px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">第一学期：市场营销导论</strong></p> <p style="margin: 0px 0px 10px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">第二学期：市场营销理论实践</strong></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">第三学期：开始行动&mdash;基于企业的论文项目</strong></p> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 574px; box-sizing: border-box; height: 275px; display: block; margin-left: auto; margin-right: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662240162.gif" width="574" height="275" data-ratio="0.47962962962962963" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662240162.gif" data-w="1080" /></section> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: center; color: #b5121b; box-sizing: border-box;"> <p style="margin: 0px 0px 20px; padding: 0px; box-sizing: border-box;"><span style="font-size: 20px; box-sizing: border-box;"><strong style="box-sizing: border-box;">完！全！融！入！</strong></span></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 18px; box-sizing: border-box;">市营人生活</span></strong></p> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">该项目的毕业论文形式是&ldquo;深入研究论文&rdquo;(Deep Dive Dissertation)&mdash;&mdash;基于与真实企业合作的产出！学生能够从合作公司中选择自己感兴趣的公司去实践，并完成自己的毕业论文。</p> <section style="color: #ffffff; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="background-color: #b5121b; box-sizing: border-box;"><strong style="box-sizing: border-box;">学生有哪些选择呢？</strong></span></p> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="margin-top: 10px; margin-bottom: 10px; box-sizing: border-box;"> <section style="display: inline-block; width: 100%; border-width: 1px; border-style: solid; border-color: rgba(6, 33, 71, 0.37); padding: 10px; background-color: rgba(235, 234, 228, 0); box-sizing: border-box;"> <section style="box-sizing: border-box;"> <p style="margin: 0px 0px 10px; text-align: center; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 18px; box-sizing: border-box;"><span style="color: #b5121b; box-sizing: border-box;">毕业论文：基于企业的论文项目</span></span></strong></p> <p style="text-align: center; margin: 0px 0px 10px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: #b5121b; box-sizing: border-box;">Company-Based Dissertation Project</span></strong></p> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> </section> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 68%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662498406.gif" width="507" height="92" data-ratio="0.1814814814814815" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662498406.gif" data-w="1080" /></section> </section> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 88%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 561px; box-sizing: border-box; height: 224px; display: block; margin-left: auto; margin-right: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662410872.gif" width="561" height="224" data-ratio="0.3990740740740741" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662410872.gif" data-w="1080" /></section> </section> <section style="font-size: 12px; box-sizing: border-box;"> <p style="margin: 0px 0px 20px; text-align: center; padding: 0px; box-sizing: border-box;"><span style="text-decoration-line: underline; box-sizing: border-box;"><strong style="box-sizing: border-box;">三得利（Suntory)-食品和饮料领域的全球领导者</strong></span></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 14px; box-sizing: border-box;">该项目会探索影响英国线上消费者选择能量饮料、运动饮料和产品包装尺寸的因素，并找出他们的偏好。</span></p> </section> <p style="margin: 0px 0px 10px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 72%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662182339.gif" width="537" height="210" data-ratio="0.3907407407407407" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662182339.gif" data-w="1080" /></section> </section> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 69%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/168128166211521.gif" width="515" height="293" data-ratio="0.5701254275940707" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/168128166211521.gif" data-w="877" /></section> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: left; box-sizing: border-box;"> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="text-decoration-line: underline; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="text-decoration-line: underline; font-size: 12px; font-family: Optima-Regular, PingFangTC-light; color: #000000; box-sizing: border-box;">摩森康胜(Molson Coors)-饮料行业全球制造商</span></strong></span></p> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">该项目与国际和全球营销有关，旨在研究如何在新市场推出新产品。</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> </section> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 70%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662511145.gif" width="522" height="226" data-ratio="0.43333333333333335" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662511145.gif" data-w="1080" /></section> </section> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 81%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662259182.gif" width="604" height="182" data-ratio="0.30185185185185187" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662259182.gif" data-w="1080" /></section> </section> <section style="box-sizing: border-box;"> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="text-decoration-line: underline; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="text-decoration-line: underline; font-size: 12px; font-family: Optima-Regular, PingFangTC-light; color: #000000; box-sizing: border-box;">Liberty Guild-定制创意和广告企业</span></strong></span></p> <p style="text-align: left; margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <p style="text-align: left; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="text-align: justify; background-color: rgba(234, 234, 228, 0); box-sizing: border-box;">Liberty Guild 是一家屡获殊荣的企业，由兰卡斯特大学校友 Aimee Luther 创立。该项目探索企业善意(Corporate Kindness)的作用，以确定它是否对公司的财务业绩产生了可衡量的直接影响。</span></p> </section> </section> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">参与&ldquo;深入研究论文&rdquo;的学生除了参与企业实践，还能有什么有什么<span style="background-color: #b5121b; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: #ffffff; box-sizing: border-box;">关键性体验</span></strong></span>？</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: center; font-size: 18px; color: #b5121b; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">超越常规论文的体验</strong></p> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 90%; height: auto; box-shadow: #000000 3px 3px 10px 0px; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662883951.gif" width="691" height="410" data-ratio="0.5931198102016607" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662883951.gif" data-w="843" /></section> </section> <section style="box-sizing: border-box;"> <p style="margin: 0px 0px 20px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">学生会接受培训，使用设备齐全的<strong style="box-sizing: border-box;"><span style="background-color: #b5121b; color: #ffffff; box-sizing: border-box;">眼球追踪技术装置</span></strong><strong style="box-sizing: border-box;">Tobii Pro Glasses</strong>来从事企业的实际工作，体验市场调研的最新技术。旨在提高他们对线下和线上消费者行为、偏好和消费者旅程分析的洞察力。</p> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: center; font-size: 18px; color: #b5121b; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">超越教科书的体验</strong></p> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="vertical-align: middle; display: inline-block; line-height: 0; width: 71%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662182738.gif" width="545" height="167" data-ratio="0.30648148148148147" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662182738.gif" data-w="1080" /></section> </section> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 92%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 621px; box-sizing: border-box; height: 535px; display: block; margin-left: auto; margin-right: auto;" src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662222015.gif" width="621" height="535" data-ratio="0.862037037037037" data-src="https://editor-user.365editor.com/wechat/99/94/4992994/1681281662222015.gif" data-w="1080" /></section> </section> <section style="box-sizing: border-box;"> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="text-decoration-line: underline; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="text-decoration-line: underline; font-size: 12px; font-family: Optima-Regular, PingFangTC-light; color: #000000; box-sizing: border-box;">使用SimilarWeb分析关键数据</span></strong></span></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">数字和社交媒体营销是在全球就业市场取得成功的关键。学生能够学习如何使用现实生活中的分析软件&mdash;&mdash;SimilarWeb。这不是一个模拟或教学软件，而是<strong style="box-sizing: border-box;"><span style="background-color: #b5121b; color: #ffffff; box-sizing: border-box;">真实的、全范围的、实时的</span></strong>访问SimilarWeb提供的全球浏览分析数据。学生在使用浏览器分析软件方面所掌握的技能对于从事营销工作至关重要。</p> </section> <section style="margin-top: 10px; margin-bottom: 10px; box-sizing: border-box;"> <section style="display: inline-block; width: 100%; padding: 10px; background-color: rgba(235, 234, 228, 0); box-sizing: border-box; border: 1px solid #c0c8d1;"> <section style="box-sizing: border-box;"> <p style="margin: 0px 0px 20px; text-align: center; padding: 0px; box-sizing: border-box;">此外,</p> <p style="margin: 0px 0px 20px; text-align: center; padding: 0px; box-sizing: border-box;">兰卡斯特大学市场营销学硕士<strong style="box-sizing: border-box;">(MSc Marketing)</strong>还获得了:</p> <p style="margin: 0px 0px 20px; text-align: center; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">QS商学院排名(2023)</em></p> <p style="margin: 0px 0px 20px; text-align: center; padding: 0px; box-sizing: border-box;"><span style="text-decoration-line: underline; box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">思想领袖-市场营销学硕士 第<span style="text-decoration-line: underline; color: #b5121b; box-sizing: border-box;">10</span>名</strong></em></span></p> <p style="margin: 0px 0px 20px; text-align: center; padding: 0px; box-sizing: border-box;"><span style="text-decoration-line: underline; box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">市场营销学硕士项目 第<span style="text-decoration-line: underline; color: #b5121b; box-sizing: border-box;">35</span>名</strong></em></span></p> <p style="margin: 0px 0px 20px; text-align: center; padding: 0px; box-sizing: border-box;"><em style="box-sizing: border-box;">《泰晤士报》高等教育世界大学排名(2022)</em></p> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="text-decoration-line: underline; box-sizing: border-box;"><strong style="box-sizing: border-box;">商业和经济学 第<span style="text-decoration-line: underline; color: #b5121b; box-sizing: border-box;">85</span>位</strong></span></p> </section> </section> </section> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="box-sizing: border-box;"> <p style="margin: 0px 0px 20px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="color: #b5121b; box-sizing: border-box;">市场营销学硕士项目(MSc Marketing)</span></strong>为学生打造了一个能够获取专业技能的学习过程，以开拓更宽广的求职道路，并设计了不同的学习组合方式，帮助学生在未来职业生涯中获取成功。</p> </section> </section> <p style="display: none;">&nbsp;</p> </section>