<p>指南者留学全国统一咨询热线：<a href="tel:4001831832" style="color:#1677ff; text-decoration:none;">400-183-1832</a>，全国各地区、各分公司联系方式均为此号码。</p><section style="font-size: 16px;" data-role="outer"> <section style="background-position: 0% 0%; background-repeat: repeat-y; background-size: 100%; background-attachment: scroll; background-image: url('https://editor-user.365editor.com/wechat/101/6/5075406/1683962786388257.png'); box-sizing: border-box; text-align: justify; font-size: 16px;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <section style="text-align: center; margin: 10px 0px 20px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 60%; height: auto; box-sizing: border-box;"></section> </section> <section style="justify-content: flex-start; display: flex; flex-flow: row nowrap; box-sizing: border-box;"> <section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; box-sizing: border-box;"> <section style="text-align: center; margin: 10px 0px 0px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: auto;" src="https://editor-user.365editor.com/wechat/101/6/5075406/1683962787892754.gif" width="808" height="135" data-backh="96" data-backw="578" data-ratio="0.16666666666666666" data-src="https://editor-user.365editor.com/wechat/101/6/5075406/1683962787892754.gif" data-w="1080" /></section> </section> </section> </section> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"></section> </section> <section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; margin: 0px 0px 10px; box-sizing: border-box;"> <section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; border-bottom: 2px solid #0055a5; border-bottom-right-radius: 0px; box-sizing: border-box;"> <section style="display: flex; flex-flow: row nowrap; text-align: center; justify-content: center; margin: 20px 0px 0px; box-sizing: border-box;"> <section style="display: inline-block; width: auto; vertical-align: bottom; border-bottom: 4px solid #0055a5; border-bottom-right-radius: 0px; border-top: 0px solid #3e3e3e; border-top-left-radius: 0px; min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; align-self: flex-end; box-sizing: border-box;"> <section style="font-size: 30px; line-height: 1.2; color: #000000; text-align: justify; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">论文主题</strong></p> </section> </section> </section> <section style="margin: 10px 0px; box-sizing: border-box;"> <section style="font-size: 18px; color: #000000; text-align: center; line-height: 1.2; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">消费者之间共享市场物主接受租借的</strong></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">动态模型</strong></p> </section> </section> <section style="justify-content: flex-start; display: flex; flex-flow: row nowrap; margin: -10px 0px 0px; box-sizing: border-box;"> <section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; box-sizing: border-box;"> <section style="margin: 0px; box-sizing: border-box;"> <section style="text-align: justify; line-height: 1.2; box-sizing: border-box;"> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;&nbsp;</p> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="text-align: justify; box-sizing: border-box;">A Dynamic Model of Owner Acceptance in&nbsp;</span></p> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;"><span style="text-align: justify; box-sizing: border-box;">Peer-to-Peer Sharing Markets</span></p> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> </section> </section> </section> </section> <section style="margin: 0px; box-sizing: border-box;"> <section style="text-align: center; color: #000000; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">论文刊登于国际知名的&nbsp;</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">Marketing Science</strong></p> </section> </section> <section style="text-align: justify; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> </section> </section> </section> <section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; box-sizing: border-box;"> <section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-position: 50% 50%; background-repeat: no-repeat; background-size: cover; background-attachment: scroll; border-bottom: 2px solid #0055a5; border-bottom-right-radius: 0px; background-image: url('https://editor-user.365editor.com/wechat/101/6/5075406/1683962786690122.png'); box-sizing: border-box;"> <section style="justify-content: flex-start; display: flex; flex-flow: row nowrap; box-sizing: border-box;"> <section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgba(255, 255, 255, 0.84); box-sizing: border-box;"> <section style="display: flex; flex-flow: row nowrap; text-align: center; justify-content: center; margin: 10px 0px; box-sizing: border-box;"> <section style="display: inline-block; width: auto; vertical-align: bottom; border-bottom: 4px solid #0055a5; border-bottom-right-radius: 0px; border-top: 0px solid #3e3e3e; border-top-left-radius: 0px; min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; align-self: flex-end; box-sizing: border-box;"> <section style="font-size: 30px; line-height: 1.2; color: #000000; text-align: justify; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">论文作者</strong></p> </section> </section> </section> <section style="text-align: center; justify-content: center; display: flex; flex-flow: row nowrap; box-sizing: border-box;"> <section style="display: inline-block; width: 100%; vertical-align: top; flex: 0 0 auto; height: auto; align-self: flex-start; background-color: rgba(255, 255, 255, 0.57); box-sizing: border-box; border: 1px none #3e3e3e;"> <section style="justify-content: center; display: flex; flex-flow: row nowrap; box-sizing: border-box;"> <section style="display: inline-block; width: 75%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; height: auto; box-sizing: border-box;"> <section style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"> <section style="margin: 0px 0px 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; border-width: 0px 0px 20px; border-style: none; border-color: #3e3e3e; width: 70%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: auto;" src="https://editor-user.365editor.com/wechat/101/6/5075406/1683962787612108.gif" width="424" height="424" data-backh="303" data-backw="303" data-ratio="1" data-src="https://editor-user.365editor.com/wechat/101/6/5075406/1683962787612108.gif" data-w="940" /></section> </section> </section> <section style="justify-content: center; display: flex; flex-flow: row nowrap; box-sizing: border-box;"> <section style="display: inline-block; width: 95%; vertical-align: top; flex: 0 0 auto; height: auto; align-self: flex-start; background-color: rgba(254, 255, 255, 0.57); box-sizing: border-box;"> <section style="margin: 0px 0px 10px; box-sizing: border-box;"> <section style="color: #000000; text-align: justify; font-size: 12px; box-sizing: border-box;"> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="text-align: justify; box-sizing: border-box;"><span style="font-size: 14px; box-sizing: border-box;">楚军红教授</span></strong></p> <p style="text-align: center; margin: 0px; padding: 0px; box-sizing: border-box;">市场学教授</p> </section> </section> </section> </section> </section> </section> </section> </section> <section style="text-align: justify; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> </section> </section> </section> </section> </section> <section style="text-align: left; justify-content: flex-start; display: flex; flex-flow: row nowrap; box-sizing: border-box;"> <section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-position: 104.976% -0.103855%; background-repeat: repeat; background-size: 1014.37%; background-attachment: scroll; background-image: url('https://editor-user.365editor.com/wechat/101/6/5075406/1683962786108250.png'); box-sizing: border-box;"> <section style="margin: 10px 0px; text-align: center; justify-content: center; display: flex; flex-flow: row nowrap; box-sizing: border-box;"> <section style="display: inline-block; width: 95%; vertical-align: top; flex: 0 0 auto; height: auto; align-self: flex-start; box-sizing: border-box;"> <section style="margin: 10px 0px 0px; opacity: 1; box-sizing: border-box;"> <section style="color: #e74b2c; text-align: justify; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: #000000; box-sizing: border-box;">&ldquo;P2P&rdquo;（peer-to-peer）意即个人对个人。中国作为资源共享的重要市场之一，P2P共享平台将资产、资源、技术的所有者与个人租客进行匹配，所有者可以从中获得利益，个人租客可以获得更有品质的服务。</span></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: #000000; box-sizing: border-box;">那么，当租客发出请求时，所有者应该如何权衡并做出更有利的决策？平台如何通过再分配，让资源得到更充分的利用，并以此让双方获得回报？</span></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: #000000; box-sizing: border-box;">本文作者通过构建一个动态模型，分析中国某汽车共享平台上提供的数据，研究所有者决定接受租客请求时面临的权衡。该模型可以优化物主的决策，并改善平台的运营。模型中考虑了两种不同用户的行为：一类所有者具有前瞻性，会考虑其资源可供租用的状态；而另一类所有者则只考虑眼前的请求，短视地考虑每次决策。</span></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: #000000; box-sizing: border-box;">此外，研究结果显示前瞻型和短视型车主人数各半，女性、经验丰富或年轻的车主更具备前瞻性。作者还进行了两个反事实推论分析。第一项分析表明，如果平台规定最短租期，具有前瞻性的用户仍会倾向拒绝请求，即便当前的可租状态能够带来更高的预期回报。第二项分析表明，平台可以通过优化租赁请求的分配或再分配来提高匹配效率，此举几乎使所有参与者都可以受益。</span></p> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> </section> </section> </section> </section> <section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"> <section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 620px; box-sizing: border-box; height: 410px; display: block; margin-left: auto; margin-right: auto;" src="https://editor-user.365editor.com/wechat/101/6/5075406/1683962787524245.gif" width="620" height="410" data-backh="382" data-backw="578" data-ratio="0.6611111111111111" data-src="https://editor-user.365editor.com/wechat/101/6/5075406/1683962787524245.gif" data-w="1080" /></section> </section> <section style="text-align: justify; font-size: 12px; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;">&nbsp;</p> </section> <section style="display: flex; flex-flow: row nowrap; text-align: center; justify-content: center; margin: 0px 0px 10px; box-sizing: border-box;"> <section style="display: inline-block; width: auto; vertical-align: bottom; border-bottom: 4px solid #0055a5; border-bottom-right-radius: 0px; border-top: 0px solid #3e3e3e; border-top-left-radius: 0px; min-width: 10%; max-width: 100%; flex: 0 0 auto; height: auto; align-self: flex-end; box-sizing: border-box;"> <section style="font-size: 30px; line-height: 1.2; color: #000000; text-align: justify; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">论文摘要</strong></p> </section> </section> </section> <section style="text-align: center; justify-content: center; display: flex; flex-flow: row nowrap; margin: 0px 0px 30px; opacity: 1; box-sizing: border-box;"> <section style="display: inline-block; width: 95%; vertical-align: top; flex: 0 0 auto; height: auto; align-self: flex-start; box-shadow: #f96e57 0px 0px 0px; box-sizing: border-box; border: 1px none #3e3e3e;"> <section style="margin: 10px 0px; justify-content: center; display: flex; flex-flow: row nowrap; box-sizing: border-box;"> <section style="display: inline-block; width: 95%; vertical-align: top; flex: 0 0 auto; height: auto; align-self: flex-start; box-sizing: border-box;"> <section style="margin: 10px 0px 0px; opacity: 1; box-sizing: border-box;"> <section style="color: #0f0f0f; text-align: justify; box-sizing: border-box;"> <p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="box-sizing: border-box;">消费者之间（P2P）的共享市场有助于实现社会闲置资源的共享。当租客对物主的资源发出共享请求时，物主则需要决定是否接受该请求：接受请求可以马上填补资源的闲置期，给物主带来即刻回报，但却降低了物主满足未来对资源有更长时间的请求（更高回报）的灵活性。本文建立了一个模型，来揭示这些共享平台上物主在决定接受租客请求时面临的权衡。该模型可以优化物主的决策，并改善平台的运营。该模型明确容纳了两种类型的物主：一类物主具有前瞻性，会考虑其资源可供租用的状态，而另一类物主则只考虑眼前的请求，短视地做出接受决定。我们将该模型应用于中国一家领先的共享汽车租赁平台的数据集上。结果显示，数据中前瞻型和短视型车主人数各半；女性、经验丰富及年轻的车主更具备前瞻性。结果还显示两类车主对租客有不同的偏好。根据模型的估计结果，我们计算了未来每一天对前瞻型车主的期权价值（即资源一天可用的价值），发现期权价值随时间的推移先增后减。我们进行了两个反事实推论分析。第一项分析表明，如果平台规定最短租期，即便当前的租用条件可带来更高的预期回报，前瞻型物主仍会倾向拒绝请求。第二项分析则表明，随着平台对物主更深入的了解，平台可以通过对租赁请求的优化分配或再分配，大幅提高匹配效率，此举可令绝大部分平台参与者收益。</span></p> </section> </section> </section> </section> </section> </section> </section> </section> </section> <p style="display: none;">&nbsp;</p> </section>