香港大学经管学院带你剖析高管形象新思维
指南者留学
2023-05-09 16:24:59
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<p>指南者留学全国统一咨询热线:<a href="tel:4001831832" style="color:#1677ff; text-decoration:none;">400-183-1832</a>,全国各地区、各分公司联系方式均为此号码。</p><section style="font-size: 16px;" data-role="outer">
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 15px; color: #676767; box-sizing: border-box;">5月6日(周六),港大—复旦IMBA项目第二组逾70位学员齐聚港大,进行了本阶段高管培训坊(Executive Workshop)的学习。港大经管学院学院发展与校友事务部代表学院热烈欢迎学员们、老师们一同来访。本次高管培训坊由经管学院学院发展与校友事务部副主管陈宇翘邀请到重量嘉宾—<em style="box-sizing: border-box;"><span style="color: #5f9cef; box-sizing: border-box;"><strong style="box-sizing: border-box;">领英(LinkedIn)</strong></span></em><span style="color: #5f9cef; box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">人才解决方案主管兼总经理</strong></em></span><span style="color: #5f9cef; box-sizing: border-box;"><em style="box-sizing: border-box;"><strong style="box-sizing: border-box;">吴薇薇女士</strong></em></span>出席分享职场人士如何打造<strong style="box-sizing: border-box;">个性化</strong>、<strong style="box-sizing: border-box;">高质量的专业形象</strong>、获取<strong style="box-sizing: border-box;">商业洞察</strong>、<strong style="box-sizing: border-box;">拓展职场人脉</strong>并发现<strong style="box-sizing: border-box;">更多职业机遇</strong>。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">领</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">英</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">LinkedIn</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="font-size: 15px; color: #676767; box-sizing: border-box;">领英LinkedIn是全球用户规模最大的职场社交平台,聚集了全球中高端职场人士。截至2023年,平台拥有超过9.3亿注册用户,其中超过5700万公司和12万所学校。</span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">领英人才解决方案主管兼总经理吴薇薇女士</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">吴薇薇 <span style="font-size: 12px; color: rgba(62, 62, 62, 0.38); box-sizing: border-box;">/ Mei Mei NG </span></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">吴薇薇女士在科技和教育行业拥有超过20年的经验,足迹遍布亚太地区。在加入领英LinkedIn之前,她曾在微软以及牛津大学出版社担任高级职位。与此同时,生活中的薇薇是两个女孩的妈妈,她有使命感,并热衷于提升自己,完美地兼顾了家庭与工作。</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">01</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">领英</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">就在此次分享的前一日,适逢领英公司创立20周年,目前为止,一共有九亿三千万会员活跃在领英上。吴薇薇提到领英最强大的功能是:其有一套自己的图谱,它会根据每个人的身份、行为、动机推送给会员不同的职位、帖子、课程。在香港,其后台的统据数据告诉我们,一个人加入他/她在领英上所关注的公司,只需要7.3个月。用户在领英上活跃,公司会借助个人的力量赢得更多的关注;相反公司如果在领英上活跃,顾客或者潜在招募者会更信任这间公司,公司也会为自己赢得更好的名声。</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">02</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">怎样才能脱颖而出?</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">a</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">积极分享</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">吴薇薇女士以领英为例讲到:我们要分享生活中对自己有启发的事情,分享自己的看法有利于帮助好友们想了解更多关于你的事情。</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">而且吴薇薇也温馨提示大家,内容切忌过长,最好辅以图片或者视频更加吸引人们点击。如果想要增加曝光量,就要记得保持良好的互动,例如:点赞和评论。大家都喜欢别人最自己的生活给予一定的关注、总的来说,要分享自己的生活,也要关注别人的生活。</p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">b</strong></p>
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<section style="margin: 0px 0px 8px; box-sizing: border-box;">
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">利用互联网的优势</strong></p>
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<section style="display: inline-block; width: 97%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; border-style: solid; border-width: 0px 0px 0px 1px; height: auto; padding: 13px 0px 12px 21px; box-sizing: border-box;">
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">我们生活在一个快节奏的互联网时代,当下年轻人都在看的非短视频莫属。作为社交媒体,吴薇薇女士坦言道:一定要利用好互联网时代的资源优势。拍短视频一定是时下最热门的事情,但是不能过长或过短。30秒到3分钟内为宜,在视频开始的前6秒一定要做得吸引观众的注意,如果不是的话,很可能就会被刷走。给自己的短视频加字母也是一个不错的选择,因为现在越来越多的朋友,不喜欢打开声音观看。</p>
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<section style="display: inline-block; vertical-align: top; width: 12px; align-self: flex-start; flex: 0 0 auto; overflow: hidden; height: auto; margin: 0px -4px 0px 0px; box-sizing: border-box;">
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"> </p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"> </p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">c</strong></p>
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<section style="margin: 0px 0px 8px; box-sizing: border-box;">
<section style="text-align: justify; font-size: 17px; box-sizing: border-box;">
<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">聚焦热点</strong></p>
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<section style="display: inline-block; width: 97%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; border-style: solid; border-width: 0px 0px 0px 1px; height: auto; padding: 13px 0px 12px 21px; box-sizing: border-box;">
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">无论是领英、朋友圈还是微博,想要吸引点赞和浏览量,就要懂得蹭热点!吴薇薇女士给出两个“蹭热点”的方法,第一就是要懂得@红人,借助大V的力量宣传自己;第二就是要懂得追随热门话题,比如现在风头正劲的Web3等等金融科技相关的主题。自己在“蹭热点”的同时,也要看看自己发的内容中,有哪些浏览量特别高,在自己的帖子中总结经验。</p>
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<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 441px; box-sizing: border-box; height: 294px; display: block; margin-left: auto; margin-right: auto;" src="https://editor-user.365editor.com/wechat/101/6/5075406/1683706897290701.png" width="441" height="294" data-backh="385" data-backw="578" data-ratio="0.6666666666666666" data-src="https://editor-user.365editor.com/wechat/101/6/5075406/1683706897290701.png" data-w="1080" /></section>
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<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 435px; box-sizing: border-box; height: 290px; display: block; margin-left: auto; margin-right: auto;" src="https://editor-user.365editor.com/wechat/101/6/5075406/1683706897307176.png" width="435" height="290" data-backh="385" data-backw="578" data-ratio="0.6666666666666666" data-src="https://editor-user.365editor.com/wechat/101/6/5075406/1683706897307176.png" data-w="1080" /></section>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">03</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">提问环节</strong></p>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">同学们在其后的分享环节纷纷提出了自己的一些看法,有同学提出:“作为一件小公司,应该如何从0到1建立自己的领英平台?以及如何寻找合适的人才?”吴薇薇女士总结出三点:第一,公司主页首先要活跃;第二,HR可以利用技能筛选去找潜在的应聘者;第三,她还提到,领英对于任何体量的公司都是一视同仁的,都会根据需求给与推送,总的来说,小公司建立自己的领英平台并不难。</p>
<p style="margin: 0px; padding: 0px; box-sizing: border-box;"> </p>
<p style="margin: 0px; padding: 0px; box-sizing: border-box;">随后的提问中,有一位同学在科技领域工作,也向吴薇薇女士请教了女性在科技行业的现状以及个人的困境。吴薇薇女士敞开心扉,跟大家分享了自己入行科技行业20多年的经历,也坦然承认,在科技领域,女性确实是弱势群体,但是第一,她建议每个人都要让公司明白自己的职业规划;第二;公司也应该给员工发展的空间,因为“Talents are always mobile”!</p>
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<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 429px; box-sizing: border-box; height: 286px; display: block; margin-left: auto; margin-right: auto;" src="https://editor-user.365editor.com/wechat/101/6/5075406/16837068973253.png" width="429" height="286" data-backh="385" data-backw="578" data-ratio="0.6666666666666666" data-src="https://editor-user.365editor.com/wechat/101/6/5075406/16837068973253.png" data-w="1080" /></section>
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<section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;"><span style="color: #8d8d8d; font-size: 12px;">同学们踊跃发问</span></section>
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;"> </p>
<section style="text-align: center; margin: 10px 0px; line-height: 0; box-sizing: border-box;">
<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 526px; box-sizing: border-box; height: 351px; display: block; margin-left: auto; margin-right: auto;" src="https://editor-user.365editor.com/wechat/101/6/5075406/1683706897497401.png" width="526" height="351" data-backh="385" data-backw="578" data-ratio="0.6666666666666666" data-src="https://editor-user.365editor.com/wechat/101/6/5075406/1683706897497401.png" data-w="1080" /></section>
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<section style="text-align: center; margin-top: 10px; margin-bottom: 10px; line-height: 0; box-sizing: border-box;">
<section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 100%; height: auto; box-sizing: border-box;"><img class="rich_pages wxw-img" style="vertical-align: middle; max-width: 100%; width: 540px; box-sizing: border-box; height: 360px; display: block; margin-left: auto; margin-right: auto;" src="https://editor-user.365editor.com/wechat/101/6/5075406/1683706898367439.png" width="540" height="360" data-backh="385" data-backw="578" data-ratio="0.6666666666666666" data-src="https://editor-user.365editor.com/wechat/101/6/5075406/1683706898367439.png" data-w="1080" /></section>
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<section style="display: inline-block; width: 100%; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgba(214, 236, 235, 0.33); overflow: hidden; padding: 0px 27px; box-sizing: border-box;">
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<p style="margin: 0px; padding: 0px; box-sizing: border-box;">分享结束后,大家纷纷上前同吴薇薇女士合影,同学们也表达对领英强烈的兴趣。作为领英代表,吴薇薇女士也表示来到港大与IMBA的同学分享交流是一件非常荣幸的事,很期待下次再有机会来校园分享其他话题!</p>
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